Mind every unit. Do properly.
The brief:
Creatively bring to life Propercorn brand ethods of ''Done Properly''
Each popcorn is unique. Each on is important part of the whole. To show the love and respect Propercorn is making their product with, how the brand proud of each healthy, tasty, gluten free, high in fibre and low in calories popcorn it has produced and to show how it is important to mind every detail to achieve the proper result I have created an individual packaging for each popcorn. When the propduct is done properly? When proper attention to every producton step leads to the highest quality. When every corn is valued. Each package color I have made corresponds to a certain taste of popcorn. Importance of every unit makes the whole done properly. To show this idea I have put different letters on each box. Subsequently, thay can be combined into a message to the customer. I have came up with the slogan for my concepption: ‘‘Mind every unit. Do properly’’.
My solution:
Examples of outdoor advertising:
